and barack obama came along in 2008... >> and what we miss right now in obama is that kind of message. >> rose: why do you think he doesn't have it? >> so i'm waiting... i feel like... i came down here i was toying with the lead of a column sayi i cme toampa looking for tt roey's even a sketch and all i got... etch a sketch and all i got was this lousy t-shirt. i was thinking now we'll see the moment where he tacks to the center. now we haven't heard his speech and maybe that won't come. but you certainly don't get the sense that that's coming. with own they're clearly made a choice-- which i find baffle baffling because i think he has achievements to run on--. >> rose: include including obamacare. >> you brag to historians about it and how many ads have they taken out selling it? not saying "i did it" but here's how we did it, here's why it will be great. >> rose: they quoted me in a column about an interview with him in which he said the thing i have failed at is narrative. and the narrative is what's got him to the white house. the narrative is begin with him telling a story of the